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TVSquared and Hudson MX Partner to Make Automated, Performance-Based Media Buying a Reality for Local TV

TVSquared and Hudson MX Partner to Make Automated, Performance-Based Media Buying a Reality for Local TV

Automated Media Buying & Always-On Attribution Modernize Local TV for the Benefit of AdvertisersMay 21, 2020 09:50 AM Eastern Daylight Time NEW YORK — TVSquared and Hudson MX have partnered to make automated, performance-based media buying a reality for local TV advertising. Agencies that make buys through the Hudson MX platform will be able to access TVSquared to […] Read More

Nexstar Media’s Websites and Mobile Apps Surpass 1.1 Billion Page Views in April

Nexstar Media’s Websites and Mobile Apps Surpass 1.1 Billion Page Views in April

Strong Digital Momentum Continues, Users Up 133% and Page Views Up 250% from April 2019 Nexstar’s Websites and Apps Now Reach 36% of U.S. AdultsMay 21, 2020 05:11 PM Eastern Daylight Time IRVING, Texas — Nexstar Media Group, Inc. (NASDAQ: NXST) announced that total users of its websites and mobile applications in April increased 133% […] Read More

Brightcove Kicks Off First-Ever PLAY TV Over the Top Streaming Experience

Brightcove Kicks Off First-Ever PLAY TV Over the Top Streaming Experience

PLAY TV viewers can access free, innovative streaming video content live or on demand with feature episodes from award winning journalists and artists like Jimmy Chin and Soledad O’Brien BOSTON — Brightcove Inc. (NASDAQ: BCOV), the world’s leading video technology platform, announced that its first-ever over-the-top (OTT) streaming experience focused on video, PLAY TV, is officially underway […] Read More

Roku Unveils OneView Ad Platform

Roku Unveils OneView Ad Platform

Leading streaming platform integrates dataxu to plan, buy, and measure advertising across estimated 4 in 5 homes in U.S. SAN JOSE, Calif. — Roku, Inc. (Nasdaq: ROKU) today unveiled OneView Ad Platform, a single platform leveraging TV identity data from the No. 1 TV streaming platform in the US to manage advertising — across OTT, […] Read More

Triton Digital Releases U.S. Podcast Report for the March 16 through April 12, 2020 Reporting Period

Triton Digital Releases U.S. Podcast Report for the March 16 through April 12, 2020 Reporting Period

NEW YORK — Triton Digital®, the global technology and services provider to the digital audio and podcast industry, announced today the release of the latest U.S. Podcast Report for the March 16 through April 12, 2020 reporting period, as measured by Triton’s Podcast Metrics measurement service. The Top Podcasts are ranked by both Average Weekly Downloads and […] Read More

FreeWheel Report Sees Industry Capitalize on the Rise of Premium Video by Investing in CTV and Mobile

FreeWheel Report Sees Industry Capitalize on the Rise of Premium Video by Investing in CTV and Mobile

Data-driven advertising also gaining traction, as latest figures show 10% growth in video ad views London, UK FreeWheel, a Comcast company and the industry’s most complete advertising management solution, launches its first Video Marketplace Report specifically for Europe, focusing on video advertising in Q3 2019. The paper shows a continued upward trend in premium video […] Read More

TVSquared Releases TV Performance Insights for Australian Advertisers

TVSquared Releases TV Performance Insights for Australian Advertisers

Weather- & Music-Related Programming Drove Strong Response; 30-Second Spots Performed Better Compared to Alternative Creative Lengths EDINBURGH, Scotland & SYDNEY — TVSquared, the global leader in TV attribution, released TV performance insights for Australian advertisers. The report reveals the highest and lowest performing days, dayparts, creative lengths and genres, demonstrating that early weekday dayparts, 30-second creatives […] Read More

AudioGO Ad Buying Platform Gaining Momentum with New Publisher and Marketing Partners

AudioGO Ad Buying Platform Gaining Momentum with New Publisher and Marketing Partners

AdsWizz New Self-Serve Platform Makes Premium Audio Advertising Accessible to Smaller Buyers SAN MATEO, Calif. — AudioGO, the new self-serve audio ad buying service from AdsWizz, announced new partners that will expand its footprint and empower more small businesses and agencies to run audio ads. AudioGO currently aggregates premium audio inventory from leading audio publishers in one […] Read More

VideoAmp Appoints Andrew Gaudin as Chief Privacy and Legal Officer

VideoAmp Appoints Andrew Gaudin as Chief Privacy and Legal Officer

Gaudin to set new paradigms in privacy as a key priority for VideoAmp NEW YORK & LOS ANGELES — VideoAmp, Inc., the software and data platform that enables advertisers to optimize their entire portfolio of linear TV, OTT and digital video to business outcomes, has appointed leading industry expert, Andrew Gaudin, as Chief Legal & […] Read More

Aki Technologies Purchases Eyeview’s Video Personalization Technology to Bolster Leadership in Moment Marketing

Aki Technologies Purchases Eyeview’s Video Personalization Technology to Bolster Leadership in Moment Marketing

Mobile advertising leader invests in tech patents, empowering brands to deliver millions of permutations of video ads to consumers SAN FRANCISCO – Video optimization and personalization just got easier now that Aki Technologies, the leading provider of mobile moment marketing, has completed its acquisition of the intellectual property of Eyeview, the pioneering video marketing company founded with […] Read More

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