For a better experience please change your browser to CHROME, FIREFOX, OPERA or Internet Explorer.
FreeWheel Report Sees Industry Capitalize on the Rise of Premium Video by Investing in CTV and Mobile

FreeWheel Report Sees Industry Capitalize on the Rise of Premium Video by Investing in CTV and Mobile

Data-driven advertising also gaining traction, as latest figures show 10% growth in video ad views London, UK FreeWheel, a Comcast company and the industry’s most complete advertising management solution, launches its first Video Marketplace Report specifically for Europe, focusing on video advertising in Q3 2019. The paper shows a continued upward trend in premium video […] Read More

TVSquared Releases TV Performance Insights for Australian Advertisers

TVSquared Releases TV Performance Insights for Australian Advertisers

Weather- & Music-Related Programming Drove Strong Response; 30-Second Spots Performed Better Compared to Alternative Creative Lengths EDINBURGH, Scotland & SYDNEY — TVSquared, the global leader in TV attribution, released TV performance insights for Australian advertisers. The report reveals the highest and lowest performing days, dayparts, creative lengths and genres, demonstrating that early weekday dayparts, 30-second creatives […] Read More

AudioGO Ad Buying Platform Gaining Momentum with New Publisher and Marketing Partners

AudioGO Ad Buying Platform Gaining Momentum with New Publisher and Marketing Partners

AdsWizz New Self-Serve Platform Makes Premium Audio Advertising Accessible to Smaller Buyers SAN MATEO, Calif. — AudioGO, the new self-serve audio ad buying service from AdsWizz, announced new partners that will expand its footprint and empower more small businesses and agencies to run audio ads. AudioGO currently aggregates premium audio inventory from leading audio publishers in one […] Read More

VideoAmp Appoints Andrew Gaudin as Chief Privacy and Legal Officer

VideoAmp Appoints Andrew Gaudin as Chief Privacy and Legal Officer

Gaudin to set new paradigms in privacy as a key priority for VideoAmp NEW YORK & LOS ANGELES — VideoAmp, Inc., the software and data platform that enables advertisers to optimize their entire portfolio of linear TV, OTT and digital video to business outcomes, has appointed leading industry expert, Andrew Gaudin, as Chief Legal & […] Read More

Aki Technologies Purchases Eyeview’s Video Personalization Technology to Bolster Leadership in Moment Marketing

Aki Technologies Purchases Eyeview’s Video Personalization Technology to Bolster Leadership in Moment Marketing

Mobile advertising leader invests in tech patents, empowering brands to deliver millions of permutations of video ads to consumers SAN FRANCISCO – Video optimization and personalization just got easier now that Aki Technologies, the leading provider of mobile moment marketing, has completed its acquisition of the intellectual property of Eyeview, the pioneering video marketing company founded with […] Read More

Instreamatic Partners with Triton Digital to Accelerate Voice-Driven Audio Advertising

Instreamatic Partners with Triton Digital to Accelerate Voice-Driven Audio Advertising

SAN FRANCISCO – Instreamatic, the voice dialogue marketing platform that allows media companies and advertisers to measure, manage, and monetize audio content by utilizing interactive voice AI technology, announced a partnership with Triton Digital®, the global technology and services leader to the digital audio and podcast industry. Through this partnership, Instreamatic is integrating its voice […] Read More

NBCUniversal Unveils Peacock, A Free Premium Ad-Supported Streaming Service With Subscription Tiers

NBCUniversal Unveils Peacock, A Free Premium Ad-Supported Streaming Service With Subscription Tiers

Peacock to Launch April 15 to Comcast’s Xfinity X1 and Flex Customers; Debuts Nationally July 15 Peacock Strikes Bundled Distribution Deals with Cox and Comcast, Bringing the Service to a Combined Total of More Than 24 Million Initial Subscribers Brands Including Eli Lilly and Company, State Farm, Target and Unilever Sign on as First Set […] Read More

Telaria Appoints Digital Publishing Veteran, William Jones, as Head of Publisher Development in EMEA

Telaria Appoints Digital Publishing Veteran, William Jones, as Head of Publisher Development in EMEA

London: Telaria, Inc. (NYSE: TLRA), the complete software platform that optimises yield for leading video publishers, announced the appointment of former Digiday Commercial Director, William Jones, as Head of Publisher Development, EMEA. As the latest addition to the growing EMEA team, Jones will work closely with Telaria’s expanding network of premium video publishing partners to help maximize the value […] Read More

Global Announces Launch of DAX Across Outdoor and Audio

Global Announces Launch of DAX Across Outdoor and Audio

Global, the Media and Entertainment group, announced that DAX, its market leading digital audio advertising product, will be available to digital outdoor advertisers from February 2020. Global, one of the UK’s largest media owners, announced their move into programmatic outdoor advertising with the introduction of digital outdoor through DAX. This latest move gives advertisers the ability to […] Read More

Triton Digital Integrates with Rubicon Project to Increase Global Access to Digital Audio and Podcast Supply

Triton Digital Integrates with Rubicon Project to Increase Global Access to Digital Audio and Podcast Supply

LOS ANGELES — Triton Digital®, the global technology and services leader to the digital audio and podcast industry, announced today the inclusion of Triton’s marketplace in the Rubicon Project’s exchange. Through this integration, buyers that use the Rubicon Project exchange can now access audio supply from online audio services, platforms, networks, radio and TV broadcasters, audio […] Read More

Categories

Top Android
Android