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Ad Chatter, Edición 7: Longing for Summer and Some Sense of Normal

Ad Chatter, Edición 7: Longing for Summer and Some Sense of Normal

It’s summer but it’s like no summer we’ve ever known before. Due to the pandemic and resulting confinements, even the simple act of going to the park or briefly chatting with a neighbor are real pleasures and moments we now savor. The simple pleasures are not so simple when it’s dangerous to be in public. […] Read More

I Am A Guest on Geno Schellenberger’s New “Breaking & Entering” Podcast

I Am A Guest on Geno Schellenberger’s New “Breaking & Entering” Podcast

I’ve appeared on many podcasts over the years. This one turned out to be a fun conversation, and I thank the host Geno Schellenberger for the chance to talk about what advertising means and why it matters. Schellenberger is a recent graduate of the University of Illinois, the president of the student ad club there, […] Read More

Ad Chatter: A New “Water Cooler” Discussion About Advertising

Ad Chatter: A New “Water Cooler” Discussion About Advertising

Yo, whassup? Have you seen Budweiser UK’s new remix of the famous “Whassup?” spot from the late 1990s? In the following video, Seattle copywriter Dan Goldgeier and I discuss its merits, as well as the plusses and minuses of two other spots—one from Coors Light and the other from Etsy.com. Earlier this week, I wrote […] Read More

Ad Chatter (The Pilot)

Ad Chatter (The Pilot)

Two advertising dudes pull up a chair and Zoom in. What do we talk about? Commercial outputs during pandemic times—not all are created equal. Push play to hear me and Seattle copywriter Dan Goldgeier discuss a spot from Farmer’s Insurance that we both like, a new and different spot from GoDaddy, and two funny spots […] Read More

Rob Schwartz Interviews the Interviewer: Hear Us Both On the Disruptor Series Podcast Now

Rob Schwartz Interviews the Interviewer: Hear Us Both On the Disruptor Series Podcast Now

Rob Schwartz is president of TBWAChiatDay in New York City. He’s the wearer of dapper suits, and the host of a popular advertising talk show that was named “Agency-Hosted Podcast of the Year” by Adweek in 2019. Today, the Disruptor Series Podcast features 50-plus episodes on Podbean and it’s growing. The new interview with me, […] Read More

Become A Patron of Adpulp.com and Make Way for Emerging Voices in Marcom

Become A Patron of Adpulp.com and Make Way for Emerging Voices in Marcom

I remember when I was first paid to write. It was a big moment for me. I was busy putting my “book” together and showing it to any creative director in Portland who would look and offer feedback. At the time, I heard some version of, “No thank you, but keep trying,” many times over. […] Read More

Adpulp Unbound: Social Media Marketing

Adpulp Unbound: Social Media Marketing

This website is unbound, and do its size and the breadth of coverage, somewhat difficult to navigate. You can search by topic, but then what? Then you must scroll and click to get to the best material Adpulp has to offer. Unless I intervene and aggregate the aggregator (me). Which is precisely what I am […] Read More

When A Small Percentage of Readers and Fans Also Become Customers, You’re In Business

When A Small Percentage of Readers and Fans Also Become Customers, You’re In Business

Every company has an origin story. Some are fascinating. Some are simple. In Adpulp.com’s case, my colleague Shawn Hartley and I both saw an opportunity to create a micro media business that covers the ad industry in a fresh, knowledgeable, and irreverent way. For sure, this web resource for marketing, advertising, PR, and media pros […] Read More

Talented Writers Don’t Need The Ad Biz, The Ad Biz Needs Talented Writers

Talented Writers Don’t Need The Ad Biz, The Ad Biz Needs Talented Writers

Richard Huntington is chairman and chief strategy officer at Saatchi & Saatchi. He also one of my favorite advertising thinkers. Here’s what he’s thinking now, care of Campaign: It’s the quality of our stories that matters. Stories that resonate because they come from real people and speak to real people and not from the faked […] Read More

New SouthBy Services Package: Driver, Personal Shopper, Tour Guide, PR Provider, And Brand Communications Consultant

New SouthBy Services Package: Driver, Personal Shopper, Tour Guide, PR Provider, And Brand Communications Consultant

I am launching a new service at South By Southwest this year. I don’t have a name for it yet, but I am ready to describe the interwoven offerings. My highly customized introduction to Austin, Texas is a combination of concierge-like services, plus Marcom magic. I will pick you up in my Volvo wagon at […] Read More

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