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Adidas and FIFA set a new puzzle for gamers

Adidas and FIFA set a new puzzle for gamers

Adidas and EA/FIFA Sports (football’s more complex than diplomacy these days) are inviting us to “play connected” with the new GMR (‘gamer’) option which tests yours skills against the real thing (we think.) From adam&eveDDB. Timely no doubt as we won’t be going to too many real matches in the near future. May well make […] Read More

Adidas tiptoes onto Nike territory in new TBWA effort

Adidas tiptoes onto Nike territory in new TBWA effort

More (largely) meaningless communication: Adidas telling us that we can deal with stress by running, courtesy of TBWA. It helps us “reconnect,” it seems. Although reconnect with what isn’t specified. Can see how Nike owns running (helps you run a marathon in under two hours if you can afford the shoes) so Adidas (which usually […] Read More

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