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Adapting to Crisis

Today’s Consumers Are Shopping More Efficiently, Buying More

With safety concerns foremost on people’s minds, consumers aren’t approaching brick-and-mortar shopping as a casual activity, according to Stefanie Jay, vice president and general manager of Walmart Media Group. “They’re shopping more efficiently,” said Jay in conversation with Danny Wright, Adweek’s chief brand officer, during today’s Future of Shopping event. “It’s less about leisure shopping…. Read More

Ulta Beauty Shared How the Cosmetics Brand Adapted to the Pandemic

Karla Davis, Ulta Beauty’s senior director, integrated marketing and media, doesn’t want things to go back to normal–she wants them to be better. That’s what Davis told Adweek’s director, Inside the Brand, Heide Palermo, today during Adweek’s virtual event The Future of Shopping. During the conversation, Davis talked about how Ulta has navigated the past… Read More

How Should Brands Approach the Customer Experience Now and After the Pandemic?

The Covid-19 pandemic has led to an explosion in online shopping and physical store closures in the U.S. To survive, brands will need to adapt their customer experience to changes in shopping behaviors. In conversation with Adweek’s senior editor of brands Robert Klara during The Future of Shopping virtual event, Jenna Flateman Posner, vp of… Read More

Adweek Radio: Video Producers Keep Content Coming During Covid-19

In this week’s episode of Adweek Radio, we’re diving into how video production is getting done during Covid-19. Despite stay at home orders and quarantines, commercial production is still getting done. Brands have messages to get out, and production companies are more than willing to get to work. But innovating and adapting is key. We… Read More

Which Brands Will Have an Impact on the Issue of Race in America?

In this heated moment in America, with a pandemic (Covid-19) and an epidemic (systemic racism) running parallel, brands appear to be evolving into the new institutions. While trusting a brand over elected officials could be a troubling development, the fact that profit-driven companies are putting substantial money into justice and racial issues shows that government… Read More

Expedia Is Matching Advertising Spend by Travel-Related Businesses

Expedia Group, the online booking conglomerate that owns the travel agencies Expedia, Hotwire.com, Orbitz and Travelocity, has announced a $25 million initiative aimed at leveraging the brand’s media and advertising platform to help travel-related business weather the effects of the Covid-19 pandemic. Announced today, the initiative will see Expedia match a portion of ads placed… Read More

Hulu Elevates Virtual Pride Weekend With an Interactive Festival Island

During a weekend full of virtual Pride celebrations from brands and nonprofits, Hulu created a digital experience where fans could navigate an animated festival. The streaming service held its first PrideFest on June 28, offering DJ sets, concerts and conversations from LGBTQ+ and ally entertainers and athletes. The daylong event, accessible on a custom website… Read More

How Executives Kept Their Marketing Going Amid Pandemic-Driven Budget Cuts

When the Covid-19 pandemic arrived in the U.S. in March, retail and restaurant chains quickly went into survival mode. Physical storefronts were largely shuttered for nonessential services, which meant many consumer-facing companies would burn through piles of cash on rent and mortgages to stay afloat as revenues and profits took a hit. With that, marketers… Read More

Kind Lights Up New York Skyline to Commemorate Pride’s 50th Anniversary

Global Pride events have gone virtual due to the Covid-19 pandemic, but Kind found a way to physically celebrate the 50th anniversary of New York’s first march. The snack brand created a rainbow light tribute to join the city’s skyscrapers on June 27 through early this morning. The brand partnered with experiential marketing agency Bankrobber… Read More

Two-Thirds of Business Executives Say Covid-19 Hasn’t Slowed AI Projects

While the Covid-19 pandemic and recession has prompted many businesses to put non-essential projects on hold, close to 70% of executives surveyed in a recent report say the situation hasn’t had an effect on artificial intelligence efforts at their companies. The stat comes from a survey of 347 business leaders across a variety of industries… Read More

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