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Facebook ad revenue hit hard even though virus numbers up

Facebook ad revenue hit hard even though virus numbers up

Facebook ad revenue is dropping more rapidly in the US than other Covid-19 hit markets according to new data from social media marketing company Socialbakers. Facebook is suffering an ad fall (as is Twitter) despite the rapidly growing use of Facebook Groups, most notably in Italy. Socialbakers CEO Yuval Ben-Itzhak says: “Socialbakers’ data reflects what […] Read More

HeyHuman’s Neil Davidson: how neuroscience can find new ways to tell ad stories

HeyHuman’s Neil Davidson: how neuroscience can find new ways to tell ad stories

We’ve been telling stories since advertising’s embryonic flutters, baby steps and terrible teens – as such, some of the industry’s most memorable moments have been narrative-heavy. And traditional storytelling still demands attention. No matter what you think of them, those John Lewis Christmas ads get people talking every year, and there is a reason for […] Read More

Martin Sorrell’s S4 Capital banks a flying start – now it needs to bank the big time

Martin Sorrell’s S4 Capital banks a flying start – now it needs to bank the big time

How is Sir Martin Sorrell’s new company S4 Capital doing in these trying times? Its top line figures remain spectacular: It now bills £455.8m with reported revenue up 292 per cent year on year from £54.8m to £215m, gross profit of £171.3m up 361 per cent from £37.2m in 2018 (not a full year.) But […] Read More

Sam Pearce: how can stressed out advertising go from fearful to fearless?

Sam Pearce: how can stressed out advertising go from fearful to fearless?

What is stress really doing to our work? The epidemic of stress in advertising is often discussed as a purely moral or ethical dilemma. And we should certainly focus on ensuring we have healthy and happy people. But what if we also frame it as a business problem? Until the rise of the robots is […] Read More

Nick Mawditt of Talon Outdoor: new Out of Home research shows growing power of digital

Nick Mawditt of Talon Outdoor: new Out of Home research shows growing power of digital

Out of Home has embraced the new decade truly transformed. Growth, brilliant assets, smart thinking, creativity, better insight and measurement. We are well on the road to a more automated future and generating real momentum. Digital screens are delivering critical reach, expanding across the UK and appearing in places where brands want to be. There’s […] Read More

Publicis buys management consultancy Third Horizon

Publicis buys management consultancy Third Horizon

Publicis Groupe is continuing its deep dive into consultancy with the acquisition of Australian management consultancy Third Horizon which will become part of Publicis Sapient. Founded in 2004, Third Horizon works with clients including the New South Wales and Victoria State Governments, Lendlease, Powerco New Zealand, Ausgrid and the Federal Government. Its services include strategy, […] Read More

Mindshare US rolls out private marketplace to help excluded LGBTQ media

Mindshare US rolls out private marketplace to help excluded LGBTQ media

Mindshare and vodka brand Skyy are combining to launch an LGBTQ private marketplace to ride to the rescue of LGBTQ media brands excluded from media dollars through keyword exclusion lists. So-called brand safety technology has hit some publishers hard. Skyy senior marketing director Bernadette Knight says: “As a brand, we believe that Pride should not […] Read More

Talon Outdoor: how digital is boosting UK Out of Home spend

Talon Outdoor: how digital is boosting UK Out of Home spend

By Luke Willbourn Trade body Outsmart recently announced the final figures for 2019, showing annual OOH revenue in the UK, was up 7.6 per cent from 2018 at £1.3 billion. The last quarter of 2019 was also the most successful, with a 23 per cent increase on Q3 2019 and 15 per cent increase compared […] Read More

Talon expands in Europe with Germany MD Winfried Karst and new Frankfurt office

Talon expands in Europe with Germany MD Winfried Karst and new Frankfurt office

Talon Outdoor is boosting its efforts to become the market-leading global independent Out of Home agency by opening in Frankfurt with newly-appointed MD Winfried Karst. Karst is tasked with driving business in Germany, mainland Europe, and international spend from across Talon’s Plexus network. Karst (below centre with group CEO Barry Cupples and managing partner Adrian […] Read More

Surprise exit for Salama as Bain flexes muscles at Kantar

Surprise exit for Salama as Bain flexes muscles at Kantar

It hasn’t taken long for Bain Capital – the new owner of 60 per cent of WPP’s research business Kantar – to flex its muscles. CEO Eric Salama (below), who stayed on after the Bain deal with WPP (WPP still owns 40 per cent) has been ousted early although he had already announced he was […] Read More

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