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Reed Smith LLP: why advertisers must act to end $230bn digital media corruption and waste

Reed Smith LLP: why advertisers must act to end $230bn digital media corruption and waste

By Douglas Wood and Nick Swimer. On May 6 ISBA released a summary of a nine-month investigation into digital media buying in the United Kingdom. The investigation, led by PwC, examined the waterfall effect of an advertiser’s investment – the dilution of advertising spend before it reaches a publisher. Prior studies by the WFA (2014) […] Read More

Facebook ‘hate’ ad boycott gathers steam

Facebook ‘hate’ ad boycott gathers steam

The North Face has joined some smaller brands in boycotting Facebook and Facebook-owned Instagram in July as part of a campaign orchestrated by anti-extremist group #StopHateForProfit. In its wake outdoor equipment retailer REI said it will also join the boycott, tweeting: “For 82 years, we have put people over profits. We’re pulling all Facebook/Instagram advertising […] Read More

Josko Grljevic of Talon: digital transformation – breakfast, tech and the royal flush

Josko Grljevic of Talon: digital transformation – breakfast, tech and the royal flush

We are at the start of what is likely to be the most intense period of rapid digitisation in history. The scale and ease with which we adopted mass remote working and embraced the internet as the go-to channel for everything from entertainment to grocery shopping, are just examples of what is still to come. […] Read More

Has Covid-19 taken ad agencies back to where they started – in-house media handmaidens

Has Covid-19 taken ad agencies back to where they started – in-house media handmaidens

Research firm Forrester is predicting that US agencies will lose 52,000 jobs through 2021, 35,167 in 2020 and 16,758 in 2021 to be precise. Creative agencies will be hit hardest (down 14%) with digital and media agencies down seven per cent. Pretty grim but better than some estimates. The numbers are likely to be similar […] Read More

Grace Blue launches free global job hunting platform for talent displaced by Covid

Grace Blue launches free global job hunting platform for talent displaced by Covid

Headhunting firm Grace Blue has set up a free-to-use online platform called Transition, designed to help people from the advertising, media and marketing industries who have lost their jobs during the Covid-19 crisis. Transition launches with job listings from Amazon, Snap Inc, and Headspace — the kind of companies that are thriving during the lockdown […] Read More

WPP strengthens online hand with “kidtech” privacy deal

WPP strengthens online hand with “kidtech” privacy deal

People are flooding online: 40 per cent of new users are said to be children (which presumably means means that there are lots of old new users too). So WPP is partnering with “kidtech” privacy platform SuperAwesome SuperAwesome’s tools include a KidAware certification programme. Microsoft has invested in SuperAwesome. WPP CEO Mark Read says: “We’re […] Read More

Sorrell’s S4 presses on with world growth despite crisis

Sorrell’s S4 presses on with world growth despite crisis

Sir Martin Sorrell’s S4 Capital is still on the takeover trail (or ‘merger” as it prefers to say) amid the crisis, with the addition of LATAM data and analytics consultancy Digodat. In a somewhat jumpy M&A market S4 reminds us that “further expansion of its first-party data, digital advertising content, data and analytics, and programmatic […] Read More

Dentsu consolidates all creative shops under new brand: Denstumcgarrybowen

Dentsu consolidates all creative shops under new brand: Denstumcgarrybowen

Dentsu Aegis Network, which implemented 10% pay cuts, furloughs and layoffs last month, is bringing together its non-Japanese creative agencies under the Dentsumcgarrybowen umbrella. In practice this seems to mean rebranding some agencies in Asia that went under the Dentsu name. It’s all part of the move to create three distinct pillars in the Dentsu […] Read More

MediaCom’s Stephen Allan and the end of media agency era

MediaCom’s Stephen Allan and the end of media agency era

An era is coming to a close in media agencies with another of the group of UK media traders who have dominated big media agency land stepping down, MediaCom head Stephen Allan. Allan is being replaced by another Brit and long-serving Mediacom exec the highly capable Nick Lawson (both below) but Allan was a bridge […] Read More

Wunderman Thompson wins Samsung Mobile social media

Wunderman Thompson wins Samsung Mobile social media

WPP’s Wunderman Thompson is reported to have won Samsung Mobile’s social media account, worth an estimated $10m. The business was formerly handled by PR agency Edelman. Wunderman Thompson has so far not commented, Edelman says it’s still working on other business for Samsung. Merging Wunderman with J. Walter Thompson (JWT) is looking like one of […] Read More

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