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Ad Tech & Mar Tech

Ad Tech’s Biggest Event Dmexco Will Be Virtual Only

Dmexco will now be a completely virtual event due to the global impact of the novel coronavirus pandemic. Ad tech’s big industry event, usually hosted in Cologne, Germany, was slated to commence as a hybrid in-person and digital conference, but a lackluster response to that concept caused host venue Koelnmesse to change course. “Out of… Read More

Criteo’s Megan Clarken on Post-Cookie Preparations and Crisis Leadership

Criteo raised its Q2 revenue forecast to the $175 million range, up from earlier guidance of $147 million, due to “better than expected business performance” since the publicly-traded company last briefed investors. The company’s stock price rose by more than 20% within minutes of issuing the update Monday, which also noted that its recently revamped… Read More

Mark Zagorski Named as DoubleVerify’s New CEO

DoubleVerify has named Mark Zagorski as CEO effective July 21, a move that follows his recent departure from Rubicon Project where he was president and COO after its merger with Telaria. Zagorski was CEO of Telaria and oversaw the publicly listed company’s repositioning from a video ad-tech specialist to an outfit primarily known for connected… Read More

CCPA Is Officially Being Enforced, but There Are Still Unanswered Questions

Enforcement of the California Consumer Privacy Act (CCPA) officially begins from July 1, but unclear guidelines and coming ballot initiatives can make complying to the law difficult. The law, which went into effect on Jan. 1, gives internet users in California the right to request businesses to not sell, and even delete, their personal information…. Read More

One of Ad Tech’s Biggest Names Is Gone. What Has the Industry Learned?

The big hitters of the early ad-tech era are slowly disappearing, spurring pangs of nostalgia along with insights as the sector continues to encompass more forms of media. For instance, today Rubicon Project joined AppNexus in the graveyard of programmatic greats, after its merger with Telaria, itself an offshoot of the original Tremor Video. The… Read More

Verizon Media Debuts Tune-In Attribution to Cash In on CTV Boom

Verizon Media has inked a partnership with a subsidiary of TV manufacturer Vizio to help marketers promoting connected TV to better establish which ad spend drives viewers to streaming services. Dubbed TV Tune-In Attribution, the measurement tool allows media buyers using the Verizon Media demand-side platform to attribute TV show tune-ins to ads served on… Read More

Post-Merger, Rubicon Project and Telaria Rebrand as Magnite

Rubicon Project has rebranded as Magnite, as the sell-side ad-tech company aims to convince investors that it is more than the sum of its parts after its merger with Telaria. Rubicon Project had previously been associated with display ad inventory, while Telaria (arguably the smaller of the pair) specialized in connected TV, with the merged… Read More

InfoSum and Throtle Link Up to Create Decentralized Ad ID Solution

As the third-party cookie’s imminent demise sparks new ideas, data firms InfoSum and Throtle have teamed up in hopes of selling marketers on a way to use first-party data to target consumers while keeping information private. “The partnership allows us both to compete aggressively against other providers, but in a much more deterministic and highly… Read More

As Potential Federal Probes Loom, Google Faces Smaller Antitrust Suits

A suit filed this week in a San Jose district court alleges Google violated the Clayton Act by leveraging its market power to charge inflated prices for digital ads. The plaintiffs are three small-business owners who allege they had to overpay for ads and are seeking relief for all advertisers and publishers using Google’s ad-tech… Read More

Facing Regulatory Pressure, Google Outlines Its Ad-Tech Fees for Publishers

Google has laid out some of its ad-tech fees as it faces increased scrutiny from regulators looking into the company’s dominance in digital advertising. In two separate blog posts published Tuesday, Google outlined the cut it takes from publishers that sell ads using its products. When transacting through Google’s ad-tech stack, publishers keep an average… Read More

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