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Dwise Improves Geotargeting With Digital Element’s Location-based Technology

Dwise Improves Geotargeting With Digital Element’s Location-based Technology

Specialist media agency selects industry-leading IP geolocation technology to increase accuracy of ad targeting LONDON — Digital Element, the global IP geolocation data and services provider, announced that Stockholm-based digital advertising specialist, Dwise, has chosen its NetAcuity technology to improve ad targeting for its clients. Dwise improves geotargeting with Digital Element’s location-based technology Dwise focuses […] Read More

Broadsign and AdMobilize Partner to Provide AI to DOOH Networks

Broadsign and AdMobilize Partner to Provide AI to DOOH Networks

–New partnership enables integrated ad campaign performance analysis and audience reporting– Miami, FL and Montreal, CA  — AdMobilize, the world’s #1 audience intelligence company powering DOOH networks with real time, fully-anonymous AI, and Broadsign, the leading digital out-of-home (DOOH) marketing technology platform, announced a partnership to provide DOOH networks with integrated audience measurement solutions. With […] Read More

Factual Strengthens European Leadership to Support Growth

Factual Strengthens European Leadership to Support Growth

Leading Location Data company, Factual, has announced two key hires and a promotion in the London office as the business accelerates growth into European markets. Senior marketer Anna-Liisa Goshawk has joined as Head of Marketing, Europe, to encourage continued adoption of Factual’s offerings for brands, agencies and partners and build on the existing reputation for […] Read More

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