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Nissan Boosts Conversions 136.6% Following GOA Appointment

Nissan Boosts Conversions 136.6% Following GOA Appointment

Nissan enjoys major increase in conversions and a reduction of -56.4% costs per conversion following partnership with intelligent analytics tool  London, UK: – Nissan, the world-renowned automotive manufacturer has enlisted the help of GOA, the biddable value identification platform, to increase its return on investment from paid search and buck the global trend of declining vehicle sales. Nissan is one […] Read More

Lyon Real Estate Introduces SmartSocial Ads, Powered by Adfenix

Lyon Real Estate Introduces SmartSocial Ads, Powered by Adfenix

Lyon agents will now be able to hyper-target potential buyers most likely to be interested in their listings SACRAMENTO, Calif. — Lyon Real Estate has announced a partnership with Swedish global technology leader Adfenix to bring Lyon agents and their clients a fully automated social media advertising tool powered by artificial intelligence. Using complex data […] Read More

BritePool Offered Web Publishers Free Single Sign-on Technology at IAB Annual Leadership Meeting

BritePool Offered Web Publishers Free Single Sign-on Technology at IAB Annual Leadership Meeting

PALM DESERT, Calif. — BritePool, the nation’s leading company dedicated to providing identity verification for effective digital advertising, announced that it would provide web publishers with free Single Sign-On technology, to enable them to enroll and authenticate website visitors seamlessly. The announcement was made at the Interactive Advertising Bureau (IAB) Annual Leadership Meeting. BritePool (www.BritePool.com) […] Read More

TVSquared Launches Global Cross-Platform, Multi-Touch Attribution Solution for Linear and Digital

TVSquared Launches Global Cross-Platform, Multi-Touch Attribution Solution for Linear and Digital

Single, Unified Platform Solves Fragmentation and Measures Incremental Reach Extension and Performance Lift Across Linear and OTT/CTV EDINBURGH, Scotland & NEW YORK — TVSquared, the global leader in TV attribution, has launched an industry-first platform to power always-on attribution across all forms of video advertising, proving which media and creative placements are driving sales, conversions […] Read More

New AI-Driven Ad Detection Feature to Provide One of a Kind Insights Into Competitor Ad Spend

New AI-Driven Ad Detection Feature to Provide One of a Kind Insights Into Competitor Ad Spend

New York-based company LogoGrab launch new feature that will reform time and money companies invest in visual advertising NEW YORK: Visual-AI company, LogoGrab, has launched a new ad detection feature that can accurately identify and provide specialised intelligence on visual media. The new offering will enable ad and media monitoring companies to provide greater analysis […] Read More

Syncbak To Debut Simplified OTT Syndication and Monetization Tools at NATPE 2020

Syncbak To Debut Simplified OTT Syndication and Monetization Tools at NATPE 2020

Over 200 stations from Gray Television, Morgan Murphy Media, Heritage and Lilly seek syndication deals to build out hundreds of straight-to-OTT channels NEW YORK — Syncbak, the world leader in live local broadcast streaming, announced the integration of adSync, the company’s dynamic ad insertion technology with MarketSync, their OTT syndication marketplace. “Clearly free ad-supported is […] Read More

Majority of Advertisers Used Advanced TV Solutions in 2019, New Survey Finds

Majority of Advertisers Used Advanced TV Solutions in 2019, New Survey Finds

New findings from a survey conducted by FreeWheel and Advertiser Perceptions reveal that spend optimism for over-the-top (OTT)/CTV and addressable TV has skyrocketed over the past year. NEW YORK — FreeWheel, A Comcast Company (Nasdaq: CMCSA), announced that according to a new survey of over 300 marketers and agencies, advanced TV is being used by […] Read More

GumGum’s Groundbreaking Contextual Analysis Solution for Digital Publishers Makes Official Debut

GumGum’s Groundbreaking Contextual Analysis Solution for Digital Publishers Makes Official Debut

The company’s latest adtech solution, Verity, leverages proprietary AI technologies to scan web content – including images – for contextual classification, keyword extraction and brand suitability SANTA MONICA, Calf. — GumGum, Inc., a technology and artificial intelligence company specializing in solutions for advertising and media, has announced the official release of Verity, a first-of-its-kind content […] Read More

Perion Acquires Content IQ and Its Breakthrough Pub-Tech Optimization Solution to Strategically Propel Disruptive Synchronized Digital Branding Offering

Perion Acquires Content IQ and Its Breakthrough Pub-Tech Optimization Solution to Strategically Propel Disruptive Synchronized Digital Branding Offering

Strategic and Accretive Acquisition Creates Synergies Across Perion’s Business Units and Prepares Perion for “Cookie-Less” Future TEL AVIV, Israel & NEW YORK — Perion Network Ltd. (NASDAQ: PERI), a global technology company that delivers its Synchronized Digital Branding solution across the three main pillars of digital advertising – ad search, social media and display / […] Read More

Geopath Relaunches Out-of-Home Inventory Explorer Tool

Geopath Relaunches Out-of-Home Inventory Explorer Tool

New York, NY – Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising, announced the relaunch of its enhanced Inventory Explorer platform. The revamped Inventory Explorer tool enables users to map and explore the locations of all of Geopath’s audited roadside and place-based inventory within any DMA, CBSA, County or ZIP […] Read More

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