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Dwise Improves Geotargeting With Digital Element’s Location-based Technology

Dwise Improves Geotargeting With Digital Element’s Location-based Technology

Specialist media agency selects industry-leading IP geolocation technology to increase accuracy of ad targeting LONDON — Digital Element, the global IP geolocation data and services provider, announced that Stockholm-based digital advertising specialist, Dwise, has chosen its NetAcuity technology to improve ad targeting for its clients. Dwise improves geotargeting with Digital Element’s location-based technology Dwise focuses […] Read More

AOP Analysis Finds Content Verification Technology Is a Key Driver of Ad Discrepancy

AOP Analysis Finds Content Verification Technology Is a Key Driver of Ad Discrepancy

The latest AOP research shows ad discrepancy levels increase by nearly 150% when keyword-blocking tags or brand safety wrappers are present. London, UK: The Association for Online Publishing (AOP) has released the results of a six-month analysis into ad discrepancy levels among its members, uncovering the key causes for inconsistent impression delivery numbers between publishers and […] Read More

Broadsign and AdMobilize Partner to Provide AI to DOOH Networks

Broadsign and AdMobilize Partner to Provide AI to DOOH Networks

–New partnership enables integrated ad campaign performance analysis and audience reporting– Miami, FL and Montreal, CA  — AdMobilize, the world’s #1 audience intelligence company powering DOOH networks with real time, fully-anonymous AI, and Broadsign, the leading digital out-of-home (DOOH) marketing technology platform, announced a partnership to provide DOOH networks with integrated audience measurement solutions. With […] Read More

Factual Strengthens European Leadership to Support Growth

Factual Strengthens European Leadership to Support Growth

Leading Location Data company, Factual, has announced two key hires and a promotion in the London office as the business accelerates growth into European markets. Senior marketer Anna-Liisa Goshawk has joined as Head of Marketing, Europe, to encourage continued adoption of Factual’s offerings for brands, agencies and partners and build on the existing reputation for […] Read More

Fiksu DSP Now Offers Even More Efficient Ad Campaign Optimization and Complete Transparency Through Their Self-Serve Platform

Fiksu DSP Now Offers Even More Efficient Ad Campaign Optimization and Complete Transparency Through Their Self-Serve Platform

Fiksu, a demand-side platform for digital advertising, has announced the launch of its self-serve DSP. The platform has been built to empower marketers with scalable advertising tools and ensure full control over their ad campaigns. With the help of Fiksu self-serve DSP, advertisers can access inventory from premium supply-side platforms in various environments. Now marketers […] Read More

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