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Ad Networks and Platforms

Taboola Newsroom Reaches Milestone Adoption and Announces New Subscription Offering; More Than 400 Premium Publishers, Including Hearst and Sport1, Inform Editorial Decisions, Acquire and Retain Readers with Offering, and Can Now Drive Subscriptions

Taboola Newsroom Reaches Milestone Adoption and Announces New Subscription Offering; More Than 400 Premium Publishers, Including Hearst and Sport1, Inform Editorial Decisions, Acquire and Retain Readers with Offering, and Can Now Drive Subscriptions

NEW YORK — Taboola, the world’s leading discovery platform, today announced a major adoption milestone for its Newsroom product suite, which uses AI and the largest dataset on the open web to support quality journalism. Taboola Newsroom is now used by the world’s largest publishers to plan and optimize editorial content, increase readership and more effectively monetize. […] Read More

The Trade Desk Appoints Matt Goldberg as EVP, North America

The Trade Desk Appoints Matt Goldberg as EVP, North America

LOS ANGELES — Global advertising technology leader, The Trade Desk (Nasdaq: TTD), announced the appointment of Matt Goldberg as Executive Vice President for North America. Based in The Trade Desk’s New York office, Goldberg will be focused on driving revenue generation and new client acquisition strategy. “The Trade Desk has carved out a unique position at […] Read More

Brands Should Engage with “filmspired” Consumers Post-Oscars, The Trade Desk Advises

Brands Should Engage with “filmspired” Consumers Post-Oscars, The Trade Desk Advises

New insights from The Trade Desk reveal the huge potential for engagement created by the silver screen London: As Hollywood continues to roll out the red carpet, new insights from The Trade Desk highlight the power of film to inspire consumer behaviour, creating exciting engagement opportunities for brands that extend well beyond awards season. Using the […] Read More

AudioGO Ad Buying Platform Gaining Momentum with New Publisher and Marketing Partners

AudioGO Ad Buying Platform Gaining Momentum with New Publisher and Marketing Partners

AdsWizz New Self-Serve Platform Makes Premium Audio Advertising Accessible to Smaller Buyers SAN MATEO, Calif. — AudioGO, the new self-serve audio ad buying service from AdsWizz, announced new partners that will expand its footprint and empower more small businesses and agencies to run audio ads. AudioGO currently aggregates premium audio inventory from leading audio publishers in one […] Read More

Taboola Partners with Integral Ad Science to Ensure Brand Safety

Taboola Partners with Integral Ad Science to Ensure Brand Safety

At Taboola, brand safety is paramount. The company wants to ensure every brand it works with feels comfortable knowing it is delivering their message in an appropriate, safe, manner. It’s a task it never takes lightly. Brand safety verification technology has not typically been compatible with discovery and native advertising formats. This is because today’s tools […] Read More

Fiksu DSP Now Offers Even More Efficient Ad Campaign Optimization and Complete Transparency Through Their Self-Serve Platform

Fiksu DSP Now Offers Even More Efficient Ad Campaign Optimization and Complete Transparency Through Their Self-Serve Platform

Fiksu, a demand-side platform for digital advertising, has announced the launch of its self-serve DSP. The platform has been built to empower marketers with scalable advertising tools and ensure full control over their ad campaigns. With the help of Fiksu self-serve DSP, advertisers can access inventory from premium supply-side platforms in various environments. Now marketers […] Read More

Gojek and The Trade Desk Launch Advertising Partnership in Indonesia

Gojek and The Trade Desk Launch Advertising Partnership in Indonesia

First Online to Offline (O2O) measurement solution in South East Asia bringing partners’ business growth to the next level JAKARTA, Indonesia — Gojek, Southeast Asia’s leading technology platform, and The Trade Desk (Nasdaq: TTD), a global advertising technology leader, launch an exclusive partnership to provide advertisers with unprecedented insight into the impact of their online […] Read More

Telaria Appoints Digital Publishing Veteran, William Jones, as Head of Publisher Development in EMEA

Telaria Appoints Digital Publishing Veteran, William Jones, as Head of Publisher Development in EMEA

London: Telaria, Inc. (NYSE: TLRA), the complete software platform that optimises yield for leading video publishers, announced the appointment of former Digiday Commercial Director, William Jones, as Head of Publisher Development, EMEA. As the latest addition to the growing EMEA team, Jones will work closely with Telaria’s expanding network of premium video publishing partners to help maximize the value […] Read More

Global Announces Launch of DAX Across Outdoor and Audio

Global Announces Launch of DAX Across Outdoor and Audio

Global, the Media and Entertainment group, announced that DAX, its market leading digital audio advertising product, will be available to digital outdoor advertisers from February 2020. Global, one of the UK’s largest media owners, announced their move into programmatic outdoor advertising with the introduction of digital outdoor through DAX. This latest move gives advertisers the ability to […] Read More

Perion Acquires Content IQ and Its Breakthrough Pub-Tech Optimization Solution to Strategically Propel Disruptive Synchronized Digital Branding Offering

Perion Acquires Content IQ and Its Breakthrough Pub-Tech Optimization Solution to Strategically Propel Disruptive Synchronized Digital Branding Offering

Strategic and Accretive Acquisition Creates Synergies Across Perion’s Business Units and Prepares Perion for “Cookie-Less” Future TEL AVIV, Israel & NEW YORK — Perion Network Ltd. (NASDAQ: PERI), a global technology company that delivers its Synchronized Digital Branding solution across the three main pillars of digital advertising – ad search, social media and display / […] Read More

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