For a better experience please change your browser to CHROME, FIREFOX, OPERA or Internet Explorer.
AOP Analysis Finds Content Verification Technology Is a Key Driver of Ad Discrepancy

AOP Analysis Finds Content Verification Technology Is a Key Driver of Ad Discrepancy

The latest AOP research shows ad discrepancy levels increase by nearly 150% when keyword-blocking tags or brand safety wrappers are present. London, UK: The Association for Online Publishing (AOP) has released the results of a six-month analysis into ad discrepancy levels among its members, uncovering the key causes for inconsistent impression delivery numbers between publishers and […] Read More

Fiksu DSP Now Offers Even More Efficient Ad Campaign Optimization and Complete Transparency Through Their Self-Serve Platform

Fiksu DSP Now Offers Even More Efficient Ad Campaign Optimization and Complete Transparency Through Their Self-Serve Platform

Fiksu, a demand-side platform for digital advertising, has announced the launch of its self-serve DSP. The platform has been built to empower marketers with scalable advertising tools and ensure full control over their ad campaigns. With the help of Fiksu self-serve DSP, advertisers can access inventory from premium supply-side platforms in various environments. Now marketers […] Read More

Categories

Top Android
Android