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Ad & Media Strategies

Undertone to Bring Its High-Impact Mobile Ad Units to the Ad Council’s #AloneTogether COVID-19 Campaign

Undertone to Bring Its High-Impact Mobile Ad Units to the Ad Council’s #AloneTogether COVID-19 Campaign

Undertones’ formats – proven to be effective at generating attention and inspiring behavior change – will be key to promoting social distancing and addressing mental health NEW YORK — Undertone, creator of cross-platform Creative Synchronized Digital Branding for the world’s most prominent brands, announced that it will be supporting the Ad Council, MTV and ViacomCBS’ […] Read More

TVSquared and Hudson MX Partner to Make Automated, Performance-Based Media Buying a Reality for Local TV

TVSquared and Hudson MX Partner to Make Automated, Performance-Based Media Buying a Reality for Local TV

Automated Media Buying & Always-On Attribution Modernize Local TV for the Benefit of AdvertisersMay 21, 2020 09:50 AM Eastern Daylight Time NEW YORK — TVSquared and Hudson MX have partnered to make automated, performance-based media buying a reality for local TV advertising. Agencies that make buys through the Hudson MX platform will be able to access TVSquared to […] Read More

Nexstar Media’s Websites and Mobile Apps Surpass 1.1 Billion Page Views in April

Nexstar Media’s Websites and Mobile Apps Surpass 1.1 Billion Page Views in April

Strong Digital Momentum Continues, Users Up 133% and Page Views Up 250% from April 2019 Nexstar’s Websites and Apps Now Reach 36% of U.S. AdultsMay 21, 2020 05:11 PM Eastern Daylight Time IRVING, Texas — Nexstar Media Group, Inc. (NASDAQ: NXST) announced that total users of its websites and mobile applications in April increased 133% […] Read More

SmarterHQ Launches Smarter Predictions, Enabling Predictive Marketing for Brands Across All Their Data Sources and Digital Channels

SmarterHQ Launches Smarter Predictions, Enabling Predictive Marketing for Brands Across All Their Data Sources and Digital Channels

INDIANAPOLIS — SmarterHQ announced the launch of Smarter Predictions, allowing marketers to execute machine learning and modeled campaigns across all of their data and communication channels. “With Smarter Predictions, brands can instantly understand what inventory and customers are showing the highest indicators of loyalty, their engagement and decay, likelihood to purchase, lifetime value, what they will most likely […] Read More

RRD Reveals Key Takeaways for Marketers Navigating the New Normal of COVID-19

RRD Reveals Key Takeaways for Marketers Navigating the New Normal of COVID-19

The marketing solutions provider details where the industry is headed based on its work with 85% of the Fortune 500May 19, 2020 04:30 PM Eastern Daylight Time CHICAGO — R.R. Donnelley & Sons Company (RRD) (NYSE: RRD), a leading global provider of multichannel solutions for marketing and business communications, shared the impact of COVID-19 on […] Read More

W2O Reports 18th Consecutive Year of Double-Digit Growth Surpassing $220 Million in Revenue in 2019

W2O Reports 18th Consecutive Year of Double-Digit Growth Surpassing $220 Million in Revenue in 2019

Acquisitions, Organic Growth, Hiring Enables Firm to Partner with Clients Looking to Thrive in a Future-First Era with Deeper, More Expansive Technology and Scientific, Creative Offerings Firm Adapts to New Normal by Offering Staff Flexibility, Mental Health and Childcare Support while Sheltering in PlaceMay 20, 2020 09:00 AM Eastern Daylight Time SAN FRANCISCO — W2O […] Read More

Brightcove Kicks Off First-Ever PLAY TV Over the Top Streaming Experience

Brightcove Kicks Off First-Ever PLAY TV Over the Top Streaming Experience

PLAY TV viewers can access free, innovative streaming video content live or on demand with feature episodes from award winning journalists and artists like Jimmy Chin and Soledad O’Brien BOSTON — Brightcove Inc. (NASDAQ: BCOV), the world’s leading video technology platform, announced that its first-ever over-the-top (OTT) streaming experience focused on video, PLAY TV, is officially underway […] Read More

Vivian Yang to Step Down as Chief Legal Officer of The Trade Desk

Vivian Yang to Step Down as Chief Legal Officer of The Trade Desk

LOS ANGELES — Global advertising technology leader, The Trade Desk (NASDAQ:TTD), announced that Vivian Yang plans to step down as its Chief Legal Officer. Ms. Yang has served as The Trade Desk’s first Chief Legal Officer since 2016. In that time, she has built The Trade Desk’s legal function and led the legal and regulatory […] Read More

COVID-19 Will Have Limited Impact on Worldwide Telecommunications Services and Pay TV Spending in 2020, According to IDC

COVID-19 Will Have Limited Impact on Worldwide Telecommunications Services and Pay TV Spending in 2020, According to IDC

FRAMINGHAM, Mass. — Worldwide spending on telecommunications and pay TV services will reach nearly $1.6 trillion in 2020, a decrease of 0.8% compared to 2019, according to the International Data Corporation (IDC) Worldwide Semiannual Telecom Services Tracker. IDC expects the decline to continue in 2021, but at a somewhat lower degree. Worldwide spending on telecommunications and […] Read More

Roku Unveils OneView Ad Platform

Roku Unveils OneView Ad Platform

Leading streaming platform integrates dataxu to plan, buy, and measure advertising across estimated 4 in 5 homes in U.S. SAN JOSE, Calif. — Roku, Inc. (Nasdaq: ROKU) today unveiled OneView Ad Platform, a single platform leveraging TV identity data from the No. 1 TV streaming platform in the US to manage advertising — across OTT, […] Read More

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