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Study Finds 98% of Brands Believe Customer Attention Metrics Can Improve Mobile Advertising

Study Finds 98% of Brands Believe Customer Attention Metrics Can Improve Mobile Advertising

Attention 2.0 Takes Measurement Beyond Clicks and Viewability NEW YORK — Attention 2.0: Enhancing Ad Measurement Beyond Clicks & Viewability, a commissioned study conducted by Forrester Consulting, on behalf of Yieldmo, determined how customer attention metrics can improve mobile advertising outcomes. “There is a significant amount of untapped revenue that comes from understanding your consumer’s interests […] Read More

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