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Ad and Media Verification

Adjust Bolsters Global Sales Team With Senior Appointments Of Bill Kiriakis And Silvia Buermann

Adjust Bolsters Global Sales Team With Senior Appointments Of Bill Kiriakis And Silvia Buermann

Berlin / San Francisco, — Adjust, the industry leader in mobile measurement, fraud prevention and cybersecurity, announced two new senior appointments to its global sales teams. Bill Kiriakis joins as SVP Global Sales, and Silvia Buermann as VP Global Sales Operations. They each bring over 20 years of sales experience in digital marketing analytics from leadership positions at several big […] Read More

Study Finds 98% of Brands Believe Customer Attention Metrics Can Improve Mobile Advertising

Study Finds 98% of Brands Believe Customer Attention Metrics Can Improve Mobile Advertising

Attention 2.0 Takes Measurement Beyond Clicks and Viewability NEW YORK — Attention 2.0: Enhancing Ad Measurement Beyond Clicks & Viewability, a commissioned study conducted by Forrester Consulting, on behalf of Yieldmo, determined how customer attention metrics can improve mobile advertising outcomes. “There is a significant amount of untapped revenue that comes from understanding your consumer’s interests […] Read More

New Consumer Perceptions Study Shows a Ripple Effect for Ads

New Consumer Perceptions Study Shows a Ripple Effect for Ads

IAS study finds 84% of Canadian consumers want to see ads placed next to high-quality content TORONTO — Integral Ad Science (IAS), the global market leader in digital ad verification, released insights into consumer perceptions of ads in the context of content quality. Findings reveal that seeing ads beside high-quality content is important for the […] Read More

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