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CBS Moves $180 Million Media Account to Horizon

CBS has awarded media buying and planning responsibilities across CBS, CBS All Access and Showtime to Horizon Media, sources with knowledge of the account confirmed to Adweek. The appointment follows a competitive review conducted this spring in which incumbent OMD defended, according to these sources. That review followed the merger of CBS and Viacom last… Read More

WW Hires WPP for Media Responsibilities in North America

WW, formerly Weight Watchers, has tapped WPP to handle “upstream strategy and media planning and buying” in North America. It’s unclear which agencies will be working on the account. In a statement, the brand said WPP’s appointment is part of a broader “Team WW” structure for North America. “WW has designed a custom solution to… Read More

Energizer Holdings’ $70 Million Global Media Account Hops Along to UM

Energizer Holdings has selected IPG Mediabrands’ UM as its global media agency of record. As global media agency of record, UM will be responsible for media strategy, planning, buying, research, data and analytics across Energizer Holdings’ automotive, battery and portable lighting brand portfolio, which includes Armor All, A/C Pro, Eagle One, Eveready, Nu Finish, Rayovac,… Read More

Gallo Wines Names UM as Media Agency of Record

E. & J. Gallo Winery (Gallo), which claims to be the world’s largest family-owned winery, has selected IPG Mediabrands’ UM as its media agency of record. “We are so proud to welcome Gallo, a renowned family-owned company to our own family,” UM U.S. CEO and Adweek Media Executive of the Year Lynn Lewis said in… Read More

BMW Chooses Anomaly London as Lead Global Agency for Mini Brand

Anomaly London has come out on top in the race to win BMW’s Mini brand. The agency has been named Mini’s “lead international communications agency” and will handle all things digital and creative. Seven international agencies pitched the business, making it “the most ambitious pitch ever” in the history of the brand, according to Mini…. Read More

Duracell Puts MediaCom in Charge of $84 Million Global Media Account

Duracell has named GroupM’s MediaCom as its global media agency of record across 32 countries. “The future is battery powered. Duracell is an iconic brand, and it gives us great pride to welcome them back into the MediaCom family,” said MediaCom global COO Nick Lawson, who will take over as CEO in July as Stephen… Read More

Walgreens Is Reviewing Its Global Advertising Account

Pharmaceutical retail giant Walgreens is reviewing its global advertising account. Walgreens Boots Alliance confirmed the global creative and media review across all of its brands, which also include Alliance Healthcare, Boots and Duane Reade. The review follows the conclusion of the company’s three-year contract with WPP. Incumbent WPP is defending in the review process, which… Read More

Clorox Consolidates $220 Million US Media Account With OMD

Cleaning colossus Clorox has consolidated U.S. media buying and planning responsibilities with Omnicom’s OMD. The move follows Clorox’s rebrand earlier this year. Last month, the brand also urged consumers not to inject or consume bleach in the wake of statements made by President Trump in a White House news conference. In 2016, Clorox selected FCB… Read More

Proximo Spirits Sends $20 Million Jose Cuervo Account to Mekanism

Proximo Spirits has selected independent agency Mekanism as agency of record for its Jose Cuervo tequila brand. Mekanism will handle the account out of its New York office and will be tasked with strengthening Jose Cuervo’s positioning as a category-founding brand. Its campaigns for this year will support sub-brands Especial, Tradicional, Reserva de la Familia,… Read More

Preston Kelly Begins Purple Reign as AOR for Prince’s Paisley Park

Despite their genuine outward warmth and friendliness, Minnesotans are fiercely loyal to the natives who contributed to the state’s culture, especially after their deaths. In sports, for example, hockey icon Herb Brooks and Minnesota Twins star Kirby Puckett remain important fixtures. But ask any Minnesotan, and they’ll likely beam with pride at any mention of… Read More

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