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Accenture pulls out of media auditing – could Dentsu’s DAN be in its sights?

Accenture pulls out of media auditing – could Dentsu’s DAN be in its sights?

Anybody out there with a media agency they’d like to sell? Accenture is pulling out of media auditing to concentrate on “agency” services, which may well include full-on media planning and buying. It already handles programmatic for some advertisers. Accenture has been receiving a growing amount of flak for its auditing, with WPP’s GroupM for […] Read More

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