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AA forecasts (relatively) optimistic 16.7% drop in UK adspend – recovery in 2021

AA forecasts (relatively) optimistic 16.7% drop in UK adspend – recovery in 2021

The UK Advertising Association, in conjunction with WARC, is forecasting a 16.7% fall in adspend in 2020 compared to 2019 – which most media owners would probably bite their hands off for, with Covid-19 raging. Many people are forecasting 30 per cent or more. 2019 adspend was a record £25.36bn. 2021 adspend is forecast to […] Read More

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