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BMB’s Jason Cobbold: it’s time for real collectivism in adland

BMB’s Jason Cobbold: it’s time for real collectivism in adland

Former UK Prime Minister Theresa May recently criticised the world response to tackling coronavirus, highlighting the lack of international collaboration and calling for a “collective international view.” On a more local level, the ad industry has shown itself capable of coming together to support some basic action. For instance, in the shape of the IPA’s …
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