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IPC Shopping Centre: Little Big Christmas

IPC Shopping Centre: Little Big Christmas

A Christmas story about how a gift can make the heart grow fonder. Video of Little Big Christmas Read More

Husqvarna: Check Your Tools

Husqvarna: Check Your Tools

Men rarely check their tools. Not those in the garden shed nor those closer to home. This needs to change if men, and their tools, are going to last longer. Which is why &Partner and Husqvarna launched a Nordic campaign in November in which Swedish, Norwegian, Danish and Finnish men could have their tools checked […] Read More

Sofia International Literary Festival: Revolution on 5 continents

Sofia International Literary Festival: Revolution on 5 continents

The focus of 2019 Sofia International Literary Festival was to present authors, writing in French language on 5 continents, stressing on quite similar and sensitive topics such as violence, racism and corruption. So we created a campaign that wanted to say something simple: A book is not just a piece of art. A book has […] Read More

How Facial Recognition Technology Works

If you got a new smart device over the holidays, there’s a good chance it comes equipped with facial recognition technology. The smart tech unlocks your phone or tablet and allows quick access to a stored credit card, an airline app, bank account and so much more–all based on the unique features of your face…. Read More

Social Media Reaction Prompts Panera Bread to Return French Onion Soup to Its Menu

When fast-casual restaurant chain Panera Bread pulled French onion soup off its menu in September, the reaction on Twitter was fast, furious and, often, mean. And it worked: French onion soup was restored to the menu at Panera. The company’s headquarters is located in Sunset Hills, Mo., a suburb of St. Louis, and it turned… Read More

Bloomberg and Trump in the Super Bowl; BK’s Latest Clown Troll: Wednesdays’ First Things First

Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Super Bowl 2020 Ad Tracker: All About the Big… Read More

Boeing Plane Crashes in Iran, At Least 170 Dead

LAS VEGAS — A Boeing plane belonging to Ukraine International Airlines crashed shortly after taking off from an airport in Tehran, Iran. According to the New York Times, local media cited “technical problems” as the result of the crash. The plane was carrying at least 170 people. What was already a bad enough year for… Read More

Do You Have What It Takes to Be a Wienermobile Driver? Oscar Mayer’s Hiring

Ed Roland is currently hiring for one of the most coveted marketing positions in America, and if this recruitment is anything like the last time he advertised for the post, he expects to get 7,000 applications from all over the country. The ideal candidate will have excellent people skills and be comfortable with travel. Oh,… Read More

TVSquared and NBC/Telemundo Owned Stations and NBC Sports Regional Networks Partner to Offer Local Advertisers TV Attribution Solutions

TVSquared and NBC/Telemundo Owned Stations and NBC Sports Regional Networks Partner to Offer Local Advertisers TV Attribution Solutions

Partnership Represents the World’s Largest Attribution Rollout for Local Broadcast Advertisers NEW YORK — NBCUniversal Owned Television Stations, a division of NBCUniversal, and the NBC Sports Regional Networks (RSNs) have formed a partnership with TVSquared, the global leader in TV attribution. Effective immediately, all 42 NBC and Telemundo owned stations and nine RSNs can provide advertisers, […] Read More

Virgin Media demonstrates ‘unlimiting’ power of data-driven creative

Virgin Media demonstrates ‘unlimiting’ power of data-driven creative

Earlier this year Virgin Media took a truly data-driven approach to creative solutions, embodying the ‘unlimiting’ power of its services with a unique UK-wide campaign that physically broke out of more Out of Home frames than ever before. Virgin Media set the challenge to relaunch its brand, with the ambition to stand out in a […] Read More

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