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Blog Archive

Swedish NHL players raise concerns by reportedly skating during quarantine

Sweden’s relaxed response to COVID-19 has let players hit the ice while the rest are on lockdown. Read More

Wake Forest rebuild might not seem so daunting to Steve Forbes after his career restoration

The former East Tennessee head coach and Tennessee assistant had to work his way back to the top after being knocked down by the NCAA decade ago. Read More

LeBron James teases ‘Space Jam: A New Legacy’ with hat on IG, and Twitter goes nuts

The Lakers star had fans blowing up Twitter about the upcoming sequel to the 1996 Michael Jordan-Bugs Bunny classic. Read More

Ad Chatter: A New “Water Cooler” Discussion About Advertising

Ad Chatter: A New “Water Cooler” Discussion About Advertising

Yo, whassup? Have you seen Budweiser UK’s new remix of the famous “Whassup?” spot from the late 1990s? In the following video, Seattle copywriter Dan Goldgeier and I discuss its merits, as well as the plusses and minuses of two other spots—one from Coors Light and the other from Etsy.com. Earlier this week, I wrote […] Read More

Amazon’s Ad Business Proved a Highlight Amid Wider Q1 Earnings Miss

Amazon’s share price dropped 5% in the immediate hours after trading closed Thursday as the company reported a mixed performance for the first quarter of 2020, with sales beating expectations but income dropping. Meanwhile, Amazon’s advertising services continued to be the company’s strongest performer in terms of growth during the period. Net sales came in… Read More

Updated NASCAR schedule for 2020: Return includes May races at Darlington, Charlotte

When will NASCAR races return to the schedule? Here is what we know about the plans to restart the 2020 Cup Series season in May. Read More

With Storefronts Shuttered During the Pandemic, Parachute Brings Its Design Expertise Online

Parachute, the direct-to-consumer bedding and home brand, is bringing its in-store experience online. In particular, the ongoing coronavirus pandemic has prompted the brand to ramp up a one-on-one virtual styling service, where consumers can work with an “in-house expert consultant” to receive recommendations and home styling advice over video chat–free of charge. Ariel Kaye, Parachute’s… Read More

These Gun-Shaped Soaps Are Harrowing Reminders of 2 Ongoing Crises

Over the past two months, the Covid-19 outbreak has set off massive sales spikes for products like bidets amid toilet paper shortages, and adoption has surged for furry companions amid social isolation. These needs have cropped up as natural outcomes of getting through life during a pandemic. A far more shocking purchasing bump? The coronavirus… Read More

Will Shoptalk’s Virtual Conference Postponement Push the Industry to Rethink Digital Pivots?

In-person event cancellations and postponements are commonplace in the age of coronavirus, with certain events announcing plans for timely virtual pivots while others inform attendees they’ll be back in 2021. Shoptalk, however, might be the first during the pandemic to postpone a virtual conference at the last minute. The annual retail and ecommerce industry event… Read More

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